af94: made-to play makeup
March 2022-present
Led brand and creative strategy for the launch of af94––the celebrity founded makeup brand dreamt by Halsey. af94 is now available in 3,000 stores nationwide.
Joined team pre-launch to oversee creative direction, casting, brand identity, influencer and community strategy, experiential marketing, out of home advertising, social media, and campaign creative.
Joined team pre-launch to oversee creative direction, casting, brand identity, influencer and community strategy, experiential marketing, out of home advertising, social media, and campaign creative.
