Parade Summer Daisy
August 2021
Led the creative and brand direction for Parade’s Summer Daisy campaign. The limited-edition capsule collection came to life through a shoppable blooming retail experience on the Lower East Side in New York City.
Oversaw campaign creative, casting, social media strategy, out of home advertising, influencer and community gifting, graphic design direction, and experiential marketing.
Oversaw campaign creative, casting, social media strategy, out of home advertising, influencer and community gifting, graphic design direction, and experiential marketing.
