About Face: The Performer
January 2024
Led all creative and art direction for About Face’s Performer Launch––the multi-dimensional makeup brand founded by Halsey. The Performer is About Face’s first-ever foundation product, available in 45 shades at Ulta nationwide.
Led creative direction, art direction, production, casting, in-store display design, VIP gifting, out of home advertising, and campaign roll-out.
Led creative direction, art direction, production, casting, in-store display design, VIP gifting, out of home advertising, and campaign roll-out.
